Oversized t-shirts. Scrunchies. Hydro Flask water bottles. These are just a few ‘must-have’ items for a VSCO girl. VSCO girls are taking social media platforms, such as Instagram and TikTok, by storm. What exactly is this trend about?
The name is derived from photo-editing app VSCO, which allows users to filter their photos before posting them on social media. VSCO girls, who are usually aged 10 to 18, have a distinctive look with very specific accessories. They often turn to brands Urban Outfitters and Brandy Melville for their clothes, and only carry bags from Fjallraven Kanken.
An integral part of the VSCO girl lifestyle is being environmentally conscious, which explains why most of them carry metal straws. VSCO girls even have their own lingo, such as “and I oop” and “sksksk”, both phrases are used to express surprise or excitement.
The VSCO girl trend is all teenagers can talk about these days. However, the internet has used its quirkiness as a target for mockery. Anne Milou, who is a VSCO girl, feels sad that they are teased for using certain products, like the metal straw. She believes that this is not ‘annoying’, as netizens seem to think but an amazing way to save the environment.
The term ‘VSCO girl’ piqued my curiosity when I first heard about it. Although I am not one myself, I can understand why teenage girls are such a big fan of this trend. However, we must remember that our online image is not everything. We should feel free to express ourselves in other ways and not simply follow a trend to gain popularity.
Tan Ting Xuan